Adidas
Boost Launch
In collaboration with BASF, Adidas reimagined the running shoe. The revolutionary result is enveloped by a lightweight, open-air mesh exterior and anchored by an elastic thermoplastic polyurethane foam known as Boost. The technology provides runners with the cushioning and long-lasting energy that more rigid sneakers do not.
Client: Adidas
Agency: Dentsu Creative
Senior Art Director: Michael Nurczynski
Creative Director: Andrew Morse
Executive Creative Director: Max Fresen