Brita
Drink Up

Founded on the belief that individual change can have a positive impact on the environment, Brita tasked its agency partner to help spread the word about Drink Up—the initiative to encourage everyone to drink more water, more often. The brand teamed up with the Partnership for a Healthier America (PHA), actress Eva Longoria, and its honorary chairwoman, former First Lady Michelle Obama, to raise public awareness about the benefits of drinking water.