Harman/Kardon
Beautiful Sound 

Since 1954, Harman/Kardon has applied the stratospheric standards of the most finicky audiophile to its line of domestic MP3 players, audio/video receivers, and marine packages. The digital launch of the Beautiful Sound campaign synchronized the starpower of singer, actress, dancer and producer Jennifer Lopez with the company's iconic audio brand.

Honors:
2013 Web Award: Web Marketing Association. Consumer Goods Website category.
2013 Silver W3 Award: Academy of Interactive and Visual Arts. Consumer Electronics Website category.
2013 Gold ADDY: Advertising Club of Western Massachusetts. Consumer Website category.

Client: Harman/Kardon
Agency: Dentsu Creative
Art Directors: Lydia Damon + Emily Kihn + Rachel Tanner + Jay Bernasconi + Michael A. Sui
UX Designers: Andy Fung + Michelle Williams
Associate Creative Director: Tony Gould
Creative Director: Ricardo Salema
Executive Creative Director: Max Fresen