JBL
Hear The Truth

Known primarily to music industry insiders, JBL tasked its digital agency partner with translating its uncompromising commitment to innovation to consumers online. The brand launched the “Hear the truth” campaign with a multimedia push featuring Paul McCartney, Tim McGraw, Maroon 5, and international superstar A.R. Rahman. A site refresh, targeted Facebook ads, a new Twitter page, and a team of social media influencers helped turn up the volume on the legendary brand.

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Client: JBL
Agency: Dentsu Creative
Art Directors: Emily Kihn + Jay Bernasconi + Michael Sui
UX Designers: Andy Fung + Michelle Williams
UX Mobile Designer: Chris Bernardi
Associate Creative Director: Tony Gould
Creative Director: Ricardo Salema
Executive Creative Director: Max Fresen