JBL
Show Your Country

In concert with the broadcast, print, and stadium tour components supporting the launch of the new JBL Artist Series headphones, the digital component — the Show Your Country sweepstakes — offered passionate music fans the chance to show three-time GRAMMY® award winner Tim McGraw what country means to them by uploading texts, photos or videos via Twitter, Facebook, Instagram, or email. Sweepstakes winners received a 'VIP concert experience' plus two tickets to the Brothers of the Sun Tour, featuring McGraw and his fellow country superstars Kenny Chesney, Grace Potter, and Jake Owen.  

Client: JBL
Agency: Dentsu Creative
Art Directors: Christine Wolk + Jay Bernasconi + Emily Kihn
UX Designer: Andy Fung
UX Mobile Designer: Chris Bernardi
Associate Creative Director: Tony Gould
Creative Director: Ricardo Salema
Executive Creative Director: Max Fresen