Lego
The Minifigure Family 

The Minifigure Family, an online application produced in collaboration with Lego, let users create customized holiday cards featuring Minifigure versions of their own families. Users could easily share their personalized holiday cards on their favorite social platforms or download a printed card image to send by mail. 

2014 Facebook Studio Awards: Official Gallery Selection. Best in Class.
2014 Web Award: Web Marketing Association. Standard of Excellence - Consumer Goods category.
2014 Web Award: Web Marketing Association. Standard of Excellence - Toy and Hobby category.

Client: Lego
Agency: Dentsu Creative
Art Directors: Darren Bourque + Sarah Merlin + Emily Kihn
Platform Architect: Dennis Peterson
Project Manager: Erica Hara
Interactive Designer: Matt Rainsford
UX Designer: Astrid Chow
Associate Creative Director: Robert Goeldner
Creative Director: Andrew Morse
Executive Creative Director: Max Fresen