lenovo
be greater than

Broadcast and video assets for the launch of the Be Greater Than campaign for Lenovo. Designed to spotlight the cultural changemakers using Lenovo's transformative technology solutions to help others overcome obstacles in their communities, the campaign featured partnerships with award-winning indigenous designer Lauren Good Day and celebrated vegan restaurateur Pinky Cole.

Client: Lenovo
Agency: Hero Collective  
Producer: Tony Ward
Executive Producer: David Ka
Director: Motion Family
Production Company: Samacan
Director of Photography: Christian Bernal
Editor: Matt Swinsky
Colorist: Rob Bessette
Sound: Colton Jackson
Associate Creative Director: J. Cruz
Associate Creative Director: Daniel Murphy
VP, Communications: Justin Huff
Group Creative Director: Adam Vohlidka
Executive Creative Director: John Frazier