SpritE
The Uncontainable Game
Produced in collaboration with Sprite, The Uncontainable Game mega-portal let ambitious ballers upload videos of themselves using their most 'uncontainable' basketball moves. Each submission gave players the chance to join two teams led by NBA superstars LeBron James and the late Kobe Bryant during the All-Star game.
Client: Sprite
Agency: Dentsu Creative
Art Directors: Evan Brock + Brook Spleninger + Patrice Speed
Associate Creative Director: Dan Vanderhei
Creative Director: Eugene Buono
Executive Creative Director: Max Fresen